Ask The Experts: Growth Hacking For Early Stage Companies

Posted on Posted in Business, Marketing

A phrase that’s come about recently, particularly amongst startups, is ‘growth hacking’. Essentially, it means experimenting with different marketing methods to provide the fastest, most cost effective route to high growth for a company.

The term is most commonly used amongst the Silicon Valley glitterati, but it’s starting to spread to some of the more ‘normal’ businesses across the world too.

What we wanted to do with this article is ask some of the people that have used growth hacking to their advantage to generate rapid growth for the companies that they own. We’ll also try and look at some of the industry leading blogs to give you an insight into how they think growth hacking should work.

The result should be that you can piece together a growth hacking strategy to suit your business! (That’s the plan, anyway)

Use HelpAReporter.com To Generate Content

Seb Dean runs Imaginaire Digital which is a digital agency in Nottingham and he suggests the following:

HelpAReporter.com is a great resource for not only gaining exposure for your brand (it allows you to receive journalist requests to your inbox and lets you reply to them to potentially gain features), but also a great way to flip the model on its head and develop a passive content strategy. Basically, you’d be submitting the requests and then featuring the replies in your blog articles, meaning you can build a large SEO footprint and benefit from the people that you’ve featured both linking back to you and sharing the article across social media.

We’ve seen big brands doing this for years and it’s something we’ve started introducing for some of our clients to really scale their online marketing efforts quickly.

Exploit Publicly Available Data To Create Infographics

Neil Patel of Quicksprout suggests using publicly available data to create infographics. This allows you to make a boring study easily digestible for users and it creates a content asset for you to run outreach for.

The idea behind it is simple, you’re taking compelling data that people want to know about, and compiling it into an easy to read format. From there you can share the infographic across the internet, gaining social shares and links on autopilot in the process and therefore increasing the authority of your website.

Back to the old school, turn one customer into 5

Another good strategy can be taking things back a couple of decades and relying on printed materials to make it easy for existing customers to refer new business to you:

A really quick way to generate more referral business is to make it easy for your customers to send people your way. Something as simple as leaving a stack of business cards with a customer that you know you have delivered great service to can have a huge impact on your business.

You can take it even further by leaving them with a load of leaflets that advertise a special offer. We’ve done this ourselves and we tend to get between 5 and 10 new customers from each customer we serve — if you just think about the effect that has on your revenues, I’m surprised more people aren’t doing it.

Splatter Social Proof All Over The Shop

The guys over at Kiss Metrics suggest putting social proof on every page where you want a customer to take an action, this is essentially about building trust.

You should build your website with the idea that anyone landing on it doesn’t know you. They don’t know who you are, or why they should trust you. Social proof overcomes that.

By social proof, we mean testimonials, case studies, accreditations, client logos, the list goes on and on!

A great way to really increase conversion rates on forms is to have some form of social proof near them. Seb at Imaginaire Digital says that he’s seen great success with using customer logos beneath forms and testimonials to the right of forms.

We hope that you’ve found this article useful, we’re always looking to improve our articles as well. We see this as a basis that we will try to build upon.

Another key thing to consider if your company is going to be delivering physical goods is that your fulfilment process should be flawless. Choose a high quality courier service that’s reliable.

We’d love to hear your thoughts on it, so please leave us a comment and we’ll reply to you ­čÖé

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